AAA

I filmed and edited this festive set of ads for AAA’s holiday campaign. The piece opens with a tight shot on a bumper sticker that reads “fa-la-la-la LOVE keeping my family safe,” then slowly dollies back to reveal the sticker is actually part of an ornament hanging on a Christmas tree. The concept blends cozy holiday visuals with a message about year-round safety, delivered in a playful, unexpected way.