Winn-Dixie

Produced by Push and Oxenfree, this overnight shoot for Winn-Dixie’s Rewards Your Way campaign scaled up fast—expanding from two units to four across two nights inside a working store.

As DIT, I supported the full camera team, managing a seamless ingest pipeline that kept pace with simultaneous commercial and lifestyle shoots. With footage flowing in from multiple units, I maintained a clean handoff system, ensured redundant backups, and kept editors ready with organized assets.

The result: three broadcast spots, multiple cutdowns, and a robust asset library of lifestyle video and stills. One of the final commercials even earned a local ADDY Award.