Winn-Dixie
We The Beef People (:30)
DIT
I joined the Oxenfree crew as DIT on this special Fourth of July broadcast spot for Winn-Dixie, produced in partnership with agency Push.
With a two-day shoot and over 30 crew members on set, my focus was on ensuring smooth media management, fast-turnaround transfers, and consistent handoffs to post — all while supporting client and agency visibility through a stable video village.
The result was We the Beef People, one of Winn-Dixie’s best-performing commercials, celebrating the butchers, teams, and traditions that make summer barbecues possible.