The Capital Grille
The Generous Pour Summer Wine Event - Elevations
DIT
Editor
Colorist
Post Production Director
As part of the Oxenfree team, I helped bring this spot to life for Darden and The Capital Grille’s annual Generous Pour summer wine event. I served as DIT on set and later handled edit and color.
For this campaign, The Capital Grille team wanted to focus on all the intentionality & personalized service that goes into preparing for guests to enjoy the limited edition Californian wines that pair perfectly with their signature entreés.
The piece centers on the theme of setting the table, reflecting the care and intentionality that goes into each guest’s experience. We follow chefs and servers through their final prep while weaving in rich visuals of signature entrées and limited-edition Californian wines.
The commercial opens with a stylized sunset sweeping across seven full glasses, emphasizing the nighttime ambiance and the hours of behind-the-scenes prep. We close where we began, the table now fully set, ready for guests to enjoy.